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Lancôme Pre Runs Its Campaign on Bare Glass

Publish Time: 2026-09-18     Origin: Site

NHDFilm completed its first installation with Lancôme Pre in Shanghai, expanding the application of its GlassMovie® clear projection film to both the event space and the shop window. The project included the installation of approximately 20 m² of film, turning existing glazing into a projection surface, keeping the storefront fully transparent, and removing the need for a separate screen.

Service

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The Challenge

NHDFilm installed its GlassMovie® K80 clear projection film on the event glazing and on the shop window. The film turns the glass into a projection surface that stays transparent when the content is off—readable from both sides of the pane, in front or rear projection—without the need for a separate screen, an opaque backdrop, or structural changes to the storefront.

The Solution

NHDFilm installed its GlassMovie® K80 clear projection film on the event glazing and on the shop window. The film turns the glass into a projection surface that stays transparent when the content is off—readable from both sides of the pane, in front or rear projection—without the need for a separate screen, an opaque backdrop, or structural changes to the storefront.

The Result

The installation gave Lancôme Pre a display surface that appears only when it is needed. By keeping the glass clear and the storefront open, NHDFilm helped the brand run event content on glazing that returns to a plain window the moment the projector stops, supporting a retail front that works as both an entrance and a screen.

“I feel that the very professional repair service helped me get my data back. That helps my work is not difficult”

Mia Garcia

Customer

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